Buying is a social experience and we humans are social creatures. Our connectedness is improved through technology and participation. Expert hosts will always have a large gathering. The online speed of information delivery will improve everyone’s local experience!
Connecting, with customers and other businesses, is a valuable way to expand your knowledge, learn from the success of others, attain new customers, tell others about your business and discover business services, products and offering of value.
With the ease of access to many social media platforms we are connecting daily to share our experiences, good and bad. Now we form decisions based on our connections and their opinions, perceptions and experiences. It just makes sense to start using this data to structure our business strategies and the obvious marketing strategies.
At the InfoGuide our expert online marketers focus on creating and maintaining an online marketing system where, businesses and customers alike can benefit from these connections as follow:
Referrals that you obtain through these type of connection are normally high quality; no more fake testimonials to con the buyer. A business can now follow up on these referrals/leads and turn them into clients as they are much higher quality leads than other forms of marketing.
With a motivated group of business owners comes an abundance of opportunities! Opportunities like joint ventures, client leads, partnerships, speaking and writing opportunities, business or asset sales… the list are really endless. More so customers benefit too as they now enjoy new services and offering that have never been available before.
Remember the old saying: “It’s not WHAT you know, but WHO you know”. And this is especially true in business. If you want a really successful business, then you need to have a great source of relevant connections that you can call on when you need them. You now have the opportunity to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find. Customers benefit in the access they enjoy without endless search to satisfy their needs
Being visible and getting noticed is a big benefit of connections. Make sure you regularly comment on the showcase pages of other business and also on the social media platforms, like the InfoGuide Facebook fan page. This will help in what is called online footprint making sure your personal profile linked to your business profile is always visible. You are more likely to get more leads and referrals as you will be the one that pops to mind when customers need what you offer. Remember what is said on social media, stays on social media!
As a small business owner you can tap into advice and expertise that you wouldn’t otherwise be able to get hold of.
A business always has a purpose, a reason for being in existence. Through these connections you can provide a platform of uplifting and encouraging other business owners to grow and thrive; creating a community of business owners helping each other to success.
InfoGuide assists businesses to grow business and customers connections, through advanced online marketing techniques, to thrive as a community.