Articles in Opinion

The Secret of Social Media is in the List


Social Media Management, no matter what channel you use, can be overwhelming and confusing.... Read full article

A Different View on Content Marketing


We think about writing content as a skill that only known authors possess. We might even limit ourselves in believing that an in-depth knowledge of the subject matter is required. ... Read full article

Why SEO for SME’s is the only way


There are four questions any SME business owner should ask to fully understand how SEO is the alpha and omega of digital marketing. ... Read full article

LinkedIn is the Best Online Lead Generator Available


Every organization tends to have its own definition of how to identify a good lead. According to Marketo a lead is “a qualified prospect that is starting to exhibit buying behaviour”... Read full article

Your own business – was the grass greener on the other side?


Many eager individuals start a business with an idea to create something lasting or more beneficial than what corporate employment can offer. ... Read full article

The number one regret of a dying business


Bronnie Ware, an Australian nurse, spent several years working caring for patients in the last 12 weeks of their lives. She recorded their dying epiphanies in a blog called Inspiration and Chai. ... Read full article

Did the Internet change the way we sell?


As a customer service specialist, I have been saying for years that “Service starts within Sales and Sales starts within Services” This is, however, applicable to the sales techniques we have been taught for years... Read full article

Don't publish another update on Social Media, read this first!


Content is the most important part of the digital marketing engine; the core that holds it all together. It serves many different purposes but mostly it encourages people to visit your business’s online structures to determine if there is a match.... Read full article

Meet Elite Experts


Where buyers & sellers, agents, entrepreneurs, service providers and innovators meet locally in an old style market place through online & mobile communication technologies. ... Read full article

Social Proof Builders

by Tilly Davies on

InfoGuide creates social proof for the business owner. Social proof is the concept that people will conform to the actions of others; it really is the ‘people do not eat in empty restaurants’ syndrome. ... Read full article